MARKETING MANAGEMENT

The mission of the Marketing programme is to educate students to function and grow in a dynamic business world. To accomplish this mission, the faculty combines effective teaching with scholarship and professional service. Faculty strives for quality in all course offerings and undertakings to help prepare students for leadership and service in private and public organizations.

Course objectives

The mission of the Marketing programme is to educate students to function and grow in a dynamic business world. To accomplish this mission, the faculty combines effective teaching with scholarship and professional service. Faculty strives for quality in all course offerings and undertakings to help prepare students for leadership and service in private and public organizations. This programme is designed for those who seek to develop their marketing skills and knowledge. The programme is intended to provide students with a body of knowledge which will enable them to understand and identify consumer needs and trends, enable them to understand, define and segment markets, provide an understanding of the importance of pricing and pricing strategies, develop an understanding of channels of distribution and routes to market, enable them to develop and apply advertising and promotional strategies, and develop an understanding of the patterns of consumer behaviour. The concentration in marketing prepares students to understand the business activities employed in the anticipation, management and satisfaction of demand through the exchange process. Good marketing calls for performing many small tasks thoroughly and intelligently. It also requires a firm to provide good products/services, and to know and reach customers and prospects better than competitors.

Career Progression

This course will enable you to develop skills so that you can think and act strategically and exert influence in the workplace, enabling you to succeed in the business world. It will help you to gain a competitive edge and drive your career forward, and may also assist a career change, achieve a salary increase, improve promotion prospects or simply broaden horizons and increase marketability. This qualification will also enable students to progress to higher level marketing or communications studies at a later stage in their professional, academic or personal careers.

Employment opportunities

Graduates from the Marketing specialization programme are expected to take up middle as well as higher level management positions in the following areas: Marketing, Sales, International Marketing, Media Planning, Brands Management, Product Management, Distribution, Customer Service, Export Management, Press Officer, Promotion Management, General Business, Business Development, etc.

Structure

This is a 4-year [8-semester] Bachelor of Business Administration degree with specialization in Human Resource Management, Accounting & Finance, Marketing, and Management. Each year has two semesters. The BBA programme covers course work and a long essay/project work. Courses have three minimum credits. The long essay/project work has 6 credits. Each semester’s load will range between 15 and 21 credits. The total minimum number of credits for graduation is 120 and a maximum of 141.

Degree Requirements

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business including decision-making and problem-solving capabilities. The BBA programme offers area of concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in Accounting & Finance, Management, Human Resource Management and Marketing. All students seeking the BBA degree must complete all courses required for graduation including final project work.